إسهامات أبعاد تصميم التفكيك في تعزيز التسويق المستدام : دراسة استطلاعية في الشركة العامة للصناعات الكهربائية و الإلكترونية في بغداد

Abstract EN

The current research was based on the descriptive-analytical approach to present the theoretical and practical framework of the design for disassembling and its role in sustainable marketing, as an analytical study in the General Company for Electrical and Electronic Industries in Baghdad.

This research aimed to the achievement of product design towards an approach that facilitates the disassembling process after the expiration of the life of those products and its role In providing sustainable marketing activities that meet the requirements of the environment, society, and economic growth.

the current research presented its hypotheses which are based on the existence of a correlation and a significant effect between the dimensions designed for disassembling and the dimensions of sustainable marketing which are based on the questionnaire distributed to a sample of (204) respondents within the administrative levels.

From the research community, several conclusions were reached that emphasized the significance of the correlation and impact of the research variables, which indicated the need for the company to pay attention to the design practices of its products, to study and evaluate the consequences of that design in terms of environmental, social and a good economic return with a commitment to include the dimensions of sustainability in its marketing strategy.

this leads to achieving the requirements of customers without compromising the requirements of subsequent generations if they wish for survival and excellence.