دور تطبيق تقنية الهولوجرام كأداة تسويقية للمواقع الأثرية المصرية بالبورصات السياحية العالمية

Abstract EN

The fourth technological revolution and its developments in terms of modern technological technologies, applications of artificial intelligence, communication systems, the increasing use of computers and digital applications spread in our hands, have become a qualitative and cultural transformation that all societies in general seek to exploit in all fields, among the most prominent and important of these technologies is the “hologram” technology, which is one of the applications of lasers to produce a stereoscopic virtual reality.

this technology is one of the achievements of modern science and digital technology, which has a unique feature that enables it to recreate the image of the original objects in their three dimensions at a very high degree and display them in absolute space.

the image floats in the air as a three-dimensional gelatinous object and appears as a spectrum of colors embodied in the shape to be displayed, which looks real, it is used in the promotion of products and other sites and places in a live and tangible form, which can be exploited in the Egyptian tourism sectors during media and promotional campaigns and as a marketing tool to stimulate sales and tourism and hotel services, especially in the international tourism bourse, which is one of the most important effective communication tools most used in marketing communications, in order to impressing tourists and giving them the opportunity to see for themselves the Egyptian archaeological sites, in addition to the offered goods and services that they will deal with in order to get acquainted with their characteristics, and knowing the extent of the benefits achieved by these goods or services, so that they are convinced of their importance and their ability to satisfy their needs and decide to buy, use or visit them, therefore, this research aims to identify the effect of applying hologram technology as a marketing tool for Egyptian archaeological sites in the international tourism bourse, to achieve this Amis, a questionnaire was created and codified to identify the opinions of employees of the Egyptian ministry of tourism and antiquities and the Egyptian general authority for tourism promotion.

(210) questionnaire forms were received.

upon receipt and examination, it was found that (200) forms are valid for analysis, representing 95.23%.

the (95.23%) program was used.

SPSS 25) for statistical analysis, and the most prominent findings were that the use of hologram technology as a marketing tool helps attract large numbers of international tourists to provide realistic experiences about Egyptian archaeological sites, and the researcher recommends the need to generalize the experience of applying hologram technology to different tourism sectors.