الطرق القانونية لحماية مستهلكي خدمات صالات اللياقة البدنية و الأندية الصحية ضد أساليب الغش التسويقي بمحافظة المنيا

Abstract EN

This research aims to identify how to legally protect the consumers of fitness center services against the methods of marketing deception.

The research was conducted on a survey sample of (30) members of the participants in fitness centers in Dakahlia Governorate, and a basic sample consisting of (413) members of the subscribers of fitness centers In Dakahlia Governorate, the research tools included the initial data form for the sample, and the questionnaire for legal protection for consumers of fitness center services against methods of marketing deception.

The most important findings of the research were the lack of coordination between the various state agencies to implement the provisions of the Egyptian Consumer Protection Law No.

76 of 2006 AD as specified by the executive regulations.

One of the most important recommendations of the research was the necessity to activate the role of regulatory authorities by publishing the regulatory authorities pictures of immoral marketing practices in the field of sports services.