صناعة الثقافة في عصر العولمة : دراسة ميدانية لتحليل تأثيرها في تغيير ملامح الهوية الثقافية للشباب المصري

Abstract EN

Our current study was to examine the modern subject of the research agenda in Economic Sociology, reflected research on the economic aspects of cultural issues, especially those related to the industry and the promotion of Western-style cultural models, in terms of the culture industry, the process that transformed the culture to the industry by allowing of the dominant forces on the wealth of production and the formulation and dissemination of meanings, And started the study towards achieving four goals: First, cared monitor the impact of the culture industry in the fragmentation of identity in terms of freedom from the values and alienation and metamorphosis personal, II: cared to stand on the impact of the culture industry on the reduction of cultural meanings and values inherent in terms of inward deformation cultural meanings sober, third: to identify the impact of the culture industry to change the shape and features of belonging among Egyptian youth and the trend towards the symbolic affiliation, IV: detection of the effect of the culture industry to promote consumer tendencies where the conversion of social life to a commodity.

The field study was conducted on a sample of youth at the Cairo University, was its size (240) individual aged between 17 and 24 years.

The study found that the culture industry contributed through its mechanisms and programs, contents and technologies in shaping the cultural identity of the youth of the liberal values, each receptive Western cultural values that carry the seeds of ideological extremism, terrorism and insurgency and violence.