حملات التوعية للعلاقات العامة في الوزارات الخدمية و انعكاساتها على الوعي بالقضايا الصحية لدى الجمهور الكويتي : أزمة جائحة كورونا المستجد نموذجا

Abstract EN

The study aims to know the impact of public relations awareness campaigns in service ministries and their implications on awareness of health issues among the Kuwaiti public : The Corona pandemic as a model.

Health is one of the most important priorities of people, so all countries of the world suffer from health problems related to the spread of the new Corona pandemic that paralyzed life and forced people to stay at their homes As well as, it hits the economy which leads to the collapse of oil prices.

As a result, the impact of the production wheel and the role of health campaigns are to educate the public about fighting the pandemic and raise the maximum level of awareness and methods of prevention.

The study was applied to 400 Kuwaiti individuals who use social media.

The study founds many results, including the Kuwaiti public's desire to follow up on health awareness campaigns, which came at a rate of 95.4%.

The motives for concern are to maintain health and the health of family members.

Social media were the best means of communication, followed by television, and the public acknowledged that health awareness campaigns provide comprehensive and useful information about the emerging of COVID19 pandemic.