الإشهار السياسي في شعر ابن هانئ الأندلسي

Abstract EN

The term publicity is a modern concept that deals with the commercial and promotional side of goods and products, and then moved to include literary aspects as an intellectual activity that brings together the advertiser and the recipient to produce an audio-visual message because it is an influential process and a means of communication that seeks to convey ideas, visions and ideologies.

Andalusian, with the aim of studying the publicity aspect in his office, being a stature of Arabic poetry in general and Andalusian in particular, until he was called a proxy in the West and what he left from a huge literary legacy, unlike the advertising side in the Fatimid society in which he lived in the types of political, social and religious publicity he possessed of the integrity of the languag.

With the eloquence of the word and the fluidity of the style, which varied in his advertising texts when he promoted his literary speech in the manner of exaggeration, irony and differentiation as methods he employed to serve his publicity purpose, he added to the semantics that filled his office such as the symbol, color and body that he made a publicity icon from which he entered the mind of the recipient to improve his publicity speech and increase the circle of influence