القوة التحويلية للخطاب السياسي في إقناع و تشكيل الرأي العام

Abstract EN

Political discourse has enormous power in shaping persuasion and public opinion, and through strategic language and persuasion techniques, political actors can influence individuals' beliefs, attitudes, and behaviors.

Understanding the influence of political discourse is crucial in democratic societies, where public opinion plays an important role in decision-making processes; This study aims to know the power of political discourse, study its techniques, influences and ethical implications, and through the analysis of historical and contemporary examples, it seeks to contribute to the understanding of how political discourse shapes public perception and guides democratic processes.