الصعوبات القانونية والاقتصادية في عملية التسويق الرياضي أثناء كوفيد 19 بالجزائر

Abstract EN

The study aimed to identify the degree of impact of the difficulties (legal, economic) of the sports marketing process in light of the Covid-19 epidemic on professional football clubs in Algeria.

The research sample consisted of (63) members of the board of directors of commercial sports companies, and they were selected in a simple random way, and we relied in our study on the descriptive analytical approach with the use of the questionnaire tool.

Among the most important results reached: - There is a high degree of the impact of legal difficulties in the sports marketing process in light of the Covid 19 epidemic, - There is a medium degree of the impact of economic difficulties in the sports marketing process in light of the Covid 19 epidemic.

The researcher recommends: Keeping abreast of legal developments in sports marketing that are in line with the Covid-19 pandemic.

- Developing the infrastructure for communication technology and the Internet, and making the best use of available technology in the field of sports marketing, especially in light of the Covid-19 epidemic.

- Reconsidering sports laws and regulations in general and the field of sports marketing in particular.