الإشكاليات المنهجية في بحوث الرسالة الاتصالية بين توظيف تحليل المحتوى وتحليل الخطاب

Abstract EN

Our problem stems from a methodology question in the research related to the analysis of the communication message (CM) (including the media), by employing content analysis and discourse analysis as two analysis methodologies that are important in the research of the analysis of the (CM), and perhaps this use raises many problems related of the concept, and methodology projecting of each, and the nature of difference and complementarity in the analysis, so that the choice is often questioned by researchers at the beginning of the research between these two analyzes, addition the method of analysis on which each analysis depends, using a set of analytical tools, which in turn require theory and methodology approaches that defines the method of analysis (DA), and the principle of overlap between these two analyzes is based on the similarity of some elements and their complementarity at times, and hence the process of using them requires research criteria related to the nature of the research itself, and the researcher's ability to use the tool, his ability and analytical skills, and the nature of the (CM) is under analysis, in addition to the nature of understanding and interpretation based on the general context in which the (CM) was produced.