تأثير اللغة على السلوك الاستهلاكي للمستهلك الجزائري تجاه السلع المعمرة

Abstract EN

This study aimed to find out the impact of language as one of the components of cultural values on the consumer behavior of the Algerian consumer from the point of view of a sample of consumers on the level of the states of the Algerian center, and to achieve this goal we relied in our study on the descriptive analytical approach, and a questionnaire was designed as a tool to collect information, and it was distributed to the study sample, represented by consumers in the states of the Algerian center, and (300) questionnaire was distributed, of which 248 were recovered valid for analysis.

after statistical processing by the statistical package for the social sciences program, a set of results were reached, the most important of which is the existence of a weak correlation and influence between language as a component of cultural values and the consumption behavior of Algerian consumers in the Wilayas of central Algeria.