نحو مقاربة إسلامية للأنشطة التسويقية في أسواق الحلال: الأسواق العربية والعالمية أنموذجا

Abstract EN

The article of our research falls within a very sensitive and important presentation on the issue of Islamic modeling of marketing activities from the angles and dimensions of the book of god and the Sunnah of his messenger Muhammad "peace be upon him" what emanates from the origins of the true religion and the honorable Sunnah of the prophet, from which he repeats Islamic principles, values and behaviors the graceful formulation of the Islamic components of marketing transactions in halal markets and the spread of the latter on a global scale is what is needed to metallize and adapt marketing activities on the Islamic way, the virtue based on the principles of Islamic jurisprudence and both the principles of jurisprudence of transactions in sales, purchases and promotions that guarantees absolute care for the benefit of the Muslim consumer and the development of the structure of halal markets on a global scale.