دور الإبداع والابتكار في تعزيز تنافسية منظمات الأعمال: دراسة حالة شركة Appel

Abstract EN

The study aims to identify the role of creativity and innovation in enhancing the competitiveness of business organizations in Appel company, in order to answer the problem of the study and test the hypotheses the descriptive analytical was relied upon by analyzing the results of the company.

the study reached a number of results, the most important which is the creativity and innovation play a very big role in enhancing the competiveness of the organization, the study recommends giving more importance to the personal computer with the need on the smartphone.