دور تطبيق التخطيط الاستراتيجي على إدارة الأزمات في شركات التأمين في قطاع غزة

Abstract EN

This study aimed to identify the role of applying strategic planning on crisis management in insurance companies in the Gaza Strip and to detect statistically significant differences in the role of applying strategic planning on crisis management in insurance companies in the Gaza Strip due to the variable of gender, job title and experience.

the researcher used the descriptive analytical approach, and the researcher selected a sample of (53) workers in insurance companies in the Gaza Strip.

the results of the study indicated that the percentage of strategic planning among workers in insurance companies in the Gaza Strip amounted to (66%), which is a "medium" level.

the results of the study showed that the rate of implementation of the strategic plan to achieve work outputs amounted to (64.8%), which is a "medium" level.

Crisis management, which amounted to (66.1%), which is an average level, as it is clear that there are no statistically significant differences between the averages of the role of applying strategic planning on crisis management among workers in insurance companies in the Gaza Strip due to the variable of gender, years of experience and job title for all dimensions.