الدراسات الكمية والكيفية في ميدان علوم الإعلام والاتصال: دراسة في المفهوم والإشكاليات

Abstract EN

The study aims to describe the quantitative and qualitative studies and demonstrate their importance by monitoring the most prominent approaches that root them.

it also aims to clarify the levels at which this type of method is used, such as the ontological, epistemological, and methodological levels.

the study was clarified according to the difference theory approach, through which the researcher distinguishes the two methods, whether it is empirical studies in which quantitative methods are commonly used or theoretical studies that often require a strong knowledge base to understand the studied phenomenon.