دور العلاقات العامة في تنشيط السياحة الصحراوية بولاية تمنراست: دراسة عينة من السياح المتعاملين مع الوكالات السياحية

Abstract EN

The study aimed to learn about the role of public relations in stimulating desert tourism in the state of Tamenrasset, by conducting a study on a sample of tourists dealing with tourist agencies in Algeria, where we used an electronic form distributed to a sample estimated at 397 tourists.

this study found that there is a role for public relations in stimulating desert tourism in the Wilaya of Tamanrasset, which explained 45.8% of the variability in the dependent variable, mainly due to both the visual and electronic dimensions, written means and direct means respectively, while no role was recorded for the audio means dimension.