التجارة الإلكترونية بواسطة تطبيقات الهواتف الذكية: تجربة شركة علي بابا الصينية

Abstract EN

Through this study, we seek to address an innovative tool for the practice of e-commerce represented in smart phone applications, while shedding light on the experience of the Chinese company Alibaba, especially after the increasing use of smart phones in all aspects of life.

where we concluded that the Chinese company Alibaba has a global leading position in e-commerce, and in light of the results reached, the study suggested the need for developing countries to catch up with developed countries, by providing the principal conditions, including an appropriate infrastructure and a legal system that stimulates the practice of e-commerce, in addition to the need to follow the lead of the leading companies in this field on the company under study.