القيادة الرقمية كمدخل لتعزيز المرونة التنظيمية

Abstract EN

Organizational flexibility reflects the ability to change direction quickly, and studies emphasize the importance of flexibility within the organization, as it is considered an important source for obtaining a competitive advantage and serves as a tool for managing cases of rapid change and the ability to change conditions in the organization's environment, as today's organizations have to meet the requirements of this era.

continually updating the ways in which it does business, and even recreating new working methods, thus, technology and investment in digitization has become the necessary solution to keep pace with this change, but the challenge begins with leaders adapting to each new change.

here it must be emphasized that digital leadership, unlike traditional leadership, will be flexible and adaptable and enhance organizational flexibility.

digital leadership will gain the organization strength and speed of adaptation.