أثر استراتيجية التدريب في التألق التنظيمي لشركة الاتصالات الخلوية الفلسطينية "جوال"

Abstract EN

The study aimed to know the effect of the training strategy in achieving organizational brilliance of the Palestinian cellular telecommunications companies "Jawwal".

the researchers used the analytical descriptive approach to achieve the objective of the study.

a (62) items-questionnaire was designed.

the questionnaire includes six dimensions : support and commitment of "Jawwal" top management to the training strategy, environmental analysis to identify training needs, formulating the training strategy, implementing the training strategy, evaluating the implementation of the training strategy, and organizational brilliance.

the study population consisted of all workers of "Jawwal" company in the West Bank.

the researchers used the sampling method (convenience sample), as it was applied to (70) employees of the company's employees.

the study found that Jawwal pays great attention to planning, implementing and controlling the training strategy (the mean = 4.86 with a high rating).

the study showed that Jawwal achieved a high level of organizational brilliance (the mean -4.37 with a very high rating).

the study concluded that there is an impact of the training strategy on the organizational brilliance of the company under study.

the study presented a set of recommendations to Jawwal company, including : (1) continuous focus on developing and training employees through the application of an effective and updated training strategy, and through various training and educational methods.

(2) developing and consolidating clear mechanisms for training activities, and developing the skills, knowledge and capabilities of workers.

(3) enhancing interest in organizational brilliance dimensions that support positive behaviors by focusing on leadership brilliance, service & innovation brilliance, and knowledge brilliance.