إمكانية توظيف العلاقة ما بين مديري المعرفة و تراكم المعرفة في تعزيز التوجه الريادي : دراسة استطلاعية لآراء عدد من المسؤولين في شركة Zain للاتصالات

Abstract EN

The introduction of numerous concepts has sparked interest in how to obtain, store, and use data as well as how to manage these accumulations of facts and evidence.

Three variables that made up this study's conceptual and methodological framework, namely (knowledge managers, knowledge accumulation and entrepreneurial orientation).

The study began with a problem that was clarified by reviewing the determinants of studies related to the current study, as well as by the researcher's fieldwork and interviews, with the aim of learning about some of the issues the company faces and the significance of the study variables from their perspective.

The main purpose of this study is to explore the role of both knowledge managers and knowledge accumulation in promoting entrepreneurial orientation, by finding whether the interaction between knowledge managers and knowledge accumulation will affect the entrepreneurial orientation, The study made several recommendations, the most crucial of which is to support people's aspirations and orientations in order to align their skills and experience with the company's infrastructure by relying on training and development programs for them in order to increase their interest and awareness of the topic of knowledge and its management and its relationship to some concepts, including (data and information).

The study reached several recommendations, the most significant of which is to support the aspirations and orientations of individuals wishing to develop their skills and experience in order to create a state of alignment with the company's infrastructure by relying on training and development programs for them.

regarding the subject of knowledge and its management and its relationship to some concepts, including (data and information).

To increase their interest and awareness of the most important concepts and contribute to building an entrepreneurial vision of the company because individuals who possess experiences and skills are the basic nucleus of the excellence and development of companies compared to other competing companies.