تأثير دور التسويق الرقمي على العلاقة بين مقدمي لوجستيات الطرف الرابع (4PL)‎ والتكامل في سلسلة الإمداد

Abstract EN

The aim of this research is to review 147 previous studies related to three main concepts (logistics service provider, supply chain integration, digital marketing), according to which the concept of fourth party logistics (4PL) service provider was presented through the historical development of the emergence of logistics services and the evolution of types logistics service providers, and a comparison between the role of (4PL) and the rest of the other types of logistics service providers, with an explanation of the standards and benefits that accrue to organizations as a result of using it in the performance of logistics services, in addition to studying the concept of supply chain integration in terms of the concept of a chain supply and its integration mechanisms, the parties and activities it includes, the importance of its management and integration within organizations, as well as presenting digital marketing according to its origin, concept, characteristics, importance, and the advantages that accrue to organizations from using it and determining the dimensions of its measurement, with the distinction between traditional marketing tools and digital tools.

and there were 47 of them, so that as previous studies, they dealt with the relationships between the providers of logistics services from the fourth party and the integration of the supply chain and the impact of digital marketing on each of them or the relationships between them on the relationship between the flexibility and capabilities of a 4PL provider and supply chain integration.