تأثير حزم الجدارات الوظيفية الرقمية على سلوك المناصرة الرقمي للموظف بالتطبيق على الموظفين بشركات السياحة بمحافظة دمياط

Abstract EN

This study aimed to test the impact of digital job competencies packages on the digital advocacy behavior of the employee by applying it to the tourism companies in Damietta governorate.

a stratified random sample was drawn from the random groups sample consisting of (384) individuals in the tourism companies in Damietta governorate.

statistical methods appropriate to the nature of the data and hypotheses testing were used, such as multiple regression.

the most important results can be summarized as follows: there is an effect of the independent variable “digital job competence packages” on the dependent variable “digital advocacy behavior of the employee”.

there is also a difference in the impact of the dimensions of the digital job competence packages (digital communication competences-job achievement competences-interactive work competences and digital cooperation-new business engineering) on behavior dimensions digital advocacy for the employee (the psychological structure of the employee-digital well-being), according to the different categories of tourism companies (A-B-C) in the study community, when testing the proposed model.

the study concluded with discussing the results and their implications, research recommendations and suggested future studies emanating from it.