تأثير استراتيجيات الابداع في الاداء المستدام من خلال المتغير الوسيط قيادة السوق : دراسة حالة في شركة النرجس لإنتاج الأنابيب في محافظة البصرة

Abstract EN

The increasing importance of innovation strategies in today's economies is growing.

This research came to provide a comprehensive perspective for diagnosing and analyzing the causal relationships between innovation strategies and sustainable performance through the mediating variable, market leadership.

The research problem was embodied in a number of questions, the most important one were : - What is the impact of innovation strategies on sustainable performance through the mediating variable, market leadership in the researched organization? The researchers developed a conceptual frame work to embody the problem of the study, then developed a measuring tool to collect data related to the study sample, then the measuring tool was distributed to a sample of (80) respondents from employees at all administrative levels in the company under study, after its validity and statistical stability were tested.

The most important conclusions reached by the research were as follows : - The existence of a correlation relationship and the effects of moral significance between creativity strategies and sustainable performance through the mediating variable, market leadership.