استجابات الجماهير لخطاب المرض في العصر الرقمي: تحليل نقدي لخطاب كوفيد 19 على مواقع التواصل الاجتماعي نموذجا

Abstract EN

The study aimed to reveal public responses to disease discourse on the internet.

it focused on COVID-19 discourse released by the Egyptian ministry of health and population on Facebook.

it also answered several questions.

the first question, what is the amount of public response to COVID 19 discourse? how did the public's feelings about the disease discourse vary? and what are the patterns of public reception of the COVID 19 discourse ? the method of critical discourse analysis was used to answer these questions.

two theories were used to interpret the results of the study.

those theories were liquids by Zygmunt Bauman and the theory of reception.

the study has come dawn to several results.

some of which are: 1.

the increase in the amount of audience responses and their interaction towards the disease discourse over the months of 2020.

2.

the responses of the audience toward the disease discourse were characterized by a diversity between comments and re-share the discourse or using emoji and symbolic interaction to express their feelings, which won the majority of respondents.

3.

audience digital responses varied between positive digital feelings (like, love and care), and between negative digital feelings (sadness, anger, surprise and laugh).

4.

the study pointed out five types of audience that responded to disease discourse, those types were: (the angry audience, the supportive audience, the sad audience, the religious audience, and the sarcastic audience), each audience was signified by evidence from the comments.