الأبعاد التداولية للعلامات اللسانية في الخطاب الإشهاري السياحي

Abstract EN

This paper attempts to tackle the subject of tourism advertising discourse from a pragmatic perspective.

since the term pragmatics begins where semantics end, this could possibly allow for analyses with broader scopes that could unveil the true intent behind such types of discourse.

it is greatly beneficial to understand the ways through which the advertiser dealt with tourism in his linguistic discourse, especially that advertising is nothing more than a human act that is conducted via language.

based on that hypothesis, we examine the advertising as a larger speech act that is composed of a series of minor speech acts.