اتجاهات المستهلك الجزائري نحو الإشهار الإلكتروني: دراسة ميدانية لعينة من متابعي إشهارات مؤسسة "Swalis" عبر صفحتها على موقع الفايسبوك

Abstract EN

This study aims to monitor the Algerian consumer's attitudes towards electronic advertising; By studying the trends of followers of swalis's advertisements through the Facebook page, where we focus, through the field description, statistics and analysis approach, to know the nature of consumer trends for the foundation's products towards its electronic advertisements through the page.

After a survey of 100 individuals from an intentional sample, the two researchers concluded that the swalis Foundation adopted electronic advertising on its page as an initial experimental step, but it lacks sophisticated electronic communication and advertising strategies.

This was evident from the sample vocabulary, as they had a negative attitude to electronic advertising via Facebook.

Most of the time, they use electronic advertisements for entertainment, and they do not trust the information they obtain electronically about products.