التسويق السياسي كآلية لإدارة الحملات الانتخابية: دراسة تجربة دونالد ترامب في الرئاسيات الأمريكية في 2016

Abstract EN

The study deals with political marketing and aims to highlight its role in managing electoral campaigns in the light of the American experience by studying trump's marketing campaign in the presidential elections 2016.

we concluded that political marketing is one of the most important mechanisms for managing electoral campaigns in USA, which candidates use to market their image and electoral programs to attract voters.

Trump was able to achieve a surprising victory in the presidential elections 2016, thanks to the strength of his marketing campaign.

however, political marketing faces obstacles that prevent the generalization of its application across the world, most notably financing and logistical difficulties, and the difficulty of applying marketing methods in the political field.