استخدام تقنيات الواقع الافتراضي و المعزز في نشرات الأخبار العربية : دراسة تحليلية على قنوات [الغد، العربية، سكاي نيوز]

Abstract EN

This study aims to explore the characteristics and features of augmented reality technologies that are used in Arab news channels in order to be familiar with the least technological developments and innovations in the medium of reality, or to bring fantasy to reality or move from reality to fantasy.

in fact, the studies that focused on the importance of using augmented reality techniques are still not effective in the Arab media.

the study used the quantitative approach (content analysis) so that the re searcher could apply the objectives of the study and measure its variables.

fur thermore, the researcher in his study used different channels which are al Arabiya, sky news and algad.

the study found that the augmented reality technology is the most used virtual reality technology in displaying Arab news content in the used channels, and the time taken to display the news content was between (1-4) minutes, 66.7% of the total time view news content.

in contrast, the scientific/technical content was used more than the political content in the virtual reality techniques used in the sample news channels.

also, the researcher neither used the broadcaster nor any auxiliary tools to ac cess the reality technology in the sample news channels.

the study recom mended conducting more studies on virtual and augmented reality technologies used in the media and focus on their impact on the society.