دور عناصر الأنفوغرافيك في إدراك المتلقي: دراسة تحليلية في صفحة الأنفوغرافيك بصحيفة النبأ

Abstract EN

Infographic elements (numbers, colors, shapes, and symbols) play a major role in infographic design, because of their impact on the recipient’s perception of the messages to be delivered, so the communicator cannot achieve his goals without them, as numbers and statistics are important elements in the infographic.

A large amount of information and data inside the body of the figure is a process that cannot be achieved without numbers, and that its presentation in an interesting and attractive way is not done without the use of colors, and the process of highlighting the important part of the message to be communicated requires a variation in the distribution of colors within the design body.

And if we want the message to be stuck in the mind of the recipient, the symbols are enough to achieve this because of their ability to consolidate the message in the mind of the recipient, which helps to remember it when exposed to it a second time.

code instead.

In order to display them in a smooth and understandable way for the recipient, we must use shapes, whether they are geometric shapes such as square, rectangle, circle and other regular or irregular shapes.