واقع اعتماد التجارب الرقمية للعملاء كألية لتطوير التجارة الإلكترونية: تجارب عملاء موقع أمازون أنموذجا

Abstract EN

Through this study, we tried to address digital experiences as a mechanism to enhance and develop e-commerce, through an evaluation methodology of the reality of adopting digital experiences in amazon’ website.

as a result of this research, we concluded that the development of e-commerce depends to a large extent on the study and analysis of customers’ digital experiences, in order to accurately understand their needs and desires and to develop e-commerce.

therefore, amazon is regarded as one of the leading and effective companies in studying and analyzing the digital experiences of its customers, which is reflected in its success, expansion, and significant contribution to e-commerce.