العلاقة بين رأس المال المعرفي وتحقيق الميزة التنافسية

Abstract EN

The study tackled the relationship between intellectual capital and competitive advantage achievement through attaining total quality.

additionally, the significance of the current study is evident in light of different aspects such as: the challenges of globalization and openness to the world, the increasing number of organizations and their large size, and the resulting intense competition between institutions and companies at all levels.

in order to be able to reach to a highly competitive advantage, the study used the analytical method, which relies on deconstructing the basic elements of the topics in question, and then studying them in an in-depth manner.

the study concluded that knowledge capital is a major resource for the organization, and that total quality is the method of management in the organization.

it aims to achieve cooperation and continuous participation of the organization's employees in order to improve goods or service and activities that achieve customer satisfaction, employee happiness and community requirements by controlling inputs and processes.

the study came out with several recommendations: firstly, there is a need to understand and realize the importance of knowledge capital in today's world.

secondly, there is a need to give priority to provide all the necessary requirements for its preservation, development and appropriate incentives.

thirdly, there is a need for an informed diagnosis of what constitutes knowledge capital from its working human resources.

finally, this will be resulted in observing these resources carefully, developing and utilizing them to create sustainable competitive advantages.