أثر تطبيق إستراتيجية الاشتمال المالي في تحقيق المسؤولية الاجتماعية لعملاء البنك الوطني لتمويل المشاريع الصغيرة

Abstract EN

The study aimed to detect the impact of the applying of the financial inclusion strategy in achieving social responsibility towards the customers of the National Microfinance Bank in Ma'an Governorate, and specifically to detect the impact of dimensions: appropriate financing, quality of financial services, attention to low-income, financial education on social responsibility.

In order to achieve the studt objectives, the descriptive analytical method and the data collection scale were used, a scale has been prepared and developed, to measure financial inclusion, and social responsibility, the questionnaier was distributed to a random sample consisted of (350) of the bank's customers.

The results showed that there was an impact on the dimensions of financial inclusion as a whole on the social responsibility, the results showed that the dimensions of financial inclusion explained about (70%) of the social responsibility.

At the same time there was a statistically significant impact to the dimensions of financial inclusion: appropriate funding, quality of financial services, attention to low-income, financial education on the social responsibility, it was found that the level of implementation of financial inclusion was high.

The dimensions of financial inclusion and social responsibility were all high in terms of implementation in the bank.