أثر الإجراءات الحكومية في تحقيق أداء المطاعم السياحية في الاردن باستخدام بطاقة الأداء المتوازن في ظل جائحة كورونا

Abstract EN

The study aimed to test the impact of government measures in achieving the performance of tourist restaurants in Jordan using the balanced scorecard (B.S.C) in light of the Corona.

A tourist restaurant according to a stratified random sample for the study, where the sampling unit consisted of general managers, their deputies, their assistants, heads of departments and supervisors, The study reached a number of results, the most important of which was the presence of an impact of all government measures (mitigating measures, incentive measures) in achieving the performance of tourist restaurants usingB.S.C, and the presence of an impact of all government measures (mitigating measures, incentive measures) in (financial axis, customers axis, internal operations axis, education and growth axis)each of them separately.

In light of these results, the study recommended a number of recommendations, themost important of which was to continue to identify theses' and the necessity of its application in the competition processes taking place, as the ability of restaurants to apply the B.S.C appropriate to the state of competition gives them greater flexibility in facing environmental challenges and knowing the best market opportunities