براديغم الوسيط في ضوء ميلاد ماكلوهانية جديدة: قراءة في المفاهيم

Abstract EN

In a previous paper, we had referred to the digital environment about new media and media theories in order to direct the communication opinion towards classical theories that created a space for themselves to come up with interpretations of communication and media phenomena in the age of smart devices.

we have adopted an analytical reading approach during the research process to arrive at the following concepts: experts and researchers in the field of communication continue to reconnaissance of the McLuhan theses summarized in the most famous phrases: the means is the message.

McLuhan took precedence in directing communication thought to the importance and role of the medium in the light of the fact that every new means is shaping her own environment, because she guarantees the medium with a message, and this letter has the content with it with another message.