توظيف تقنية الذكاء الاصطناعي في بيئة الإنتاج التلفزيوني: دراسة وصفية تطبيقية على عينة من العاملين بالقنوات الفضائية العربية 2022 م

Abstract EN

The television production industry has evolved dramatically in recent era, the AI technology is one the manifestations of technical development.

This study sought to identify the extent which Artificial Intelligence technology is used in the Arab television production environment and to measure its ability to deal with these technologies.

Thorough and in-depth interviews in Saudi channel 1's AI technologies Abu Dhabi television, Saudi news channel, Algiers beur TV channel, Al-arbya channel, Alsharq Bloomberg channel, Dubai channel.

The acquired findings revealed that the Arab media environment is equipped to enable AI technologies at the level of financial capacity to adopt technical capabilities to use, however, the empowerment of this technology at the actual level and in the near perspective seems to be somewhat unlikely.

The prevailing institutional culture in TV production which is based entirely on the human component in display and operation, the identification of responsibilities and the traditional dimension of management make it difficult to create administrative, creative and institutional environment that allows for accelerated steps towards enabling technology effectively and efficiently.