مفهوم الثقافة التنظيمية: مراجعة نظرية تطبيقية

Abstract EN

The study aims at identifying the concept of organizational culture as many previous studies and research papers addressed it.

despite its multiple definitions and the different opinions on it, everyone agreed that it plays a pivotal role in implementing organizations' strategies and improving the efficiency of their performance.

it mainly reflects how employees interact and respond to a possible change in their surroundings (internal and external); in addition, it paints distinctive and unique mental image of the organization that makes it stand out from others.

despite its importance, organizations find it difficult to develop or improve it; organizational culture is an invisible force that penetrates into an institution and is designed invisibly to eventually reflect on the actions and behaviors of the individuals working in the organization.

thus, they cannot be easily controlled or changed.

moreover, the world is attempting to create a new business environment (post COVID-19), which is characterized by the management and implementation of business through virtual reality (remote work).

thus, it is important to reconsider the concept of organizational culture and enforce it further to make it stronger.