دور المدونات المرئية في الترويج للموروث الثقافي عبر التظاهرات الرياضية: دراسة تحليلية لحفل افتتاح العاب البحر الأبيض المتوسط وهران 2022 عبر مدونة Khoubai

Abstract EN

This research paper seeks to identify the role played by visual blogs in promoting Algerian cultural heritage, specifically through sports events, through one of the modern promotional techniques, namely, the promotion of digital media professionals or manufacturers interested in tourism and culture.

the analytical study was based on the storytelling mechanism used by bloggers in publishing their stories and journals, particularly on a new aspect: the coverage of cultural and sports events through their blogs, similar to the 2022 Mediterranean games in Oran state.

the opening video was monitored through the "Khoubai" blog as an analytical sample.

the study yielded a series of findings, the most important of which was the study's interest in supporting and promoting Algerian cultural heritage, especially material, from traditional dress and artistic heritage, which was reflected in the sample through a variety of Algerian cultural dances and songs.