الاتصال المسؤول حارس البوابة الجديد في المنظمات الحديثة

Abstract EN

Through this study, we seek to reveal the role of responsible communication in embodying the organization's strategy based on building bridges of communication between it and the external environment in its various dimensions.

The descriptive approach was used to provide a description of all the concepts and elements related to the research.

It was concluded in this research paper that responsible communication is not an option for dealing with crises, but rather a strategy and vision for a community project through which the organization's priorities are rearranged and the traditional considerations based on profit, reputation, and quality are transcended to the organization achieving citizenship through social responsibilit