الاتصال العمومي كخيار استراتيجي للترشيد الطاقوي في المباني السكنية والعمومية في الجزائر

Abstract EN

This study aims to highlight the role of public communication and its strategies in sensitizing the individual to the rational utilization of energy in residential and public buildings, and its impact on improving energy efficiency and achieving the thermal comfort of residential and public buildings in an optimal and economical manner on individual and national income, especially since the housing and urban sector is at the forefront of energy consumption in Algeria and poses a greater challenge to the State.

Public communication strategies applied in his campaigns play a major role in raising awareness and educating about energy rationalization in residential and public buildings, especially in the use of energy in adaptation and heating, as well as in the culture of ecological construction that uses environmentally friendly building materials, work to achieve a greater number of thermal welfare hours for buildings according to rational exploitation of energy in both public and residential buildings.