استراتيجية الاتصال التفاوضي: مكسب-مكسب وتطبيقاتها في الاتصال الداخلي للمؤسسات الناشئة

Abstract EN

In addition to innovation and a good business model, communication and its strategies are considered one of the most important components of institutional success.

one of the most prominent is the negotiation strategy, especially within the win-win negotiation.

this study aims to identify the applications of the win-win negotiation communication strategy in developing the internal communication plan for startup.

through a case study of an Algerian start-up, our study concluded that a win / win negotiation communication strategy is relied upon in the internal communication of the NBOUJIW startup.

these applications take several forms, the most important of which is negotiated marketing communication.