الباتوس والخطاب السياسي

Abstract EN

This research is a translation of the article “pathos and political discourse” by the French researcher Patrick Charaudeau.

it demonstrates that emotions are closely linked to beliefs and values, influencing the way we communicate with others, and their impact varies depending on the context and audience.

the article specifically examines the role of emotions in political discourse, with a particular focus on populist discourse.

it highlights that populist discourse utilizes specific strategies to evoke public emotions.

these strategies include denouncing a perceived situation of decline affecting the populace, identifying the source of this perceived evil, positioning the speaker as a rescuer figure, and exalting certain values.

the research concludes that these strategies can be effective in influencing the public if employed thoughtfully.