الخيمة في المخيال الاجتماعي الجزائري: دراسة أنثروبولوجية اقتصادية سياحية

Abstract EN

Promoting products in a seductive and attractive way is specific to the audience’s inclinations for everything, that is original and different, by achieving a pragmatic goal represented in guiding the audience’s, mentality and influencing their psyche, through the use of symbols, that make a difference, invite the customer to return, and invite him to make a purchase by achieving an innovative and effective discourse.

my communication reflects heritage, such as: the tent.

the social imagination, the collective memory, and the embodied perceptions of the popular culture of the tent indicate the presence and existence of the tent in the tourism sector.

it is a tributary of the Arab-Algerian culture.

material and tangible, it is close and easy to comprehend and take care of and from it, it is possible to talk about the tent within the framework of the overall structure of Arab Bedouin life, as it is a system within the whole; it is related to the other elements through the relationships, and nature of Bedouin life with all its necessities and necessary conditions, as it is related to camels, sheep, horses, and everything that characterizes the life of the nomadic Bedouins.

the deliberative dimension produced by the material discourse may achieve a continuous movement and effectiveness that does not believe in constancy or interruption.

it has been demonstrated by the iconic signs and the communicative formality that aims to make the tourism publicity process a success.