علاقة جودة خدمة طلب الطعام الإلكترونية بالولاء الإلكتروني لعملاء المطاعم بمصر

Abstract EN

In view of the increase in electronic services provided in the hospitality sector in general and the food and beverage sector in particular, and with the interest of customers in them, reliance on online food delivery services has become common in the present time.

the aim of this study is to determine the relationship between different dimensions of food e-ordering service quality and the e-loyalty of restaurant customers.

this is achieved by identifying the relationship between the efficiency of online ordering service, availability of the online ordering service, privacy of the online ordering service, and the fulfillment of the online ordering service, and the level of e-loyalty of restaurant customers.

through a survey of a random sample of 407 individuals, using a descriptive analytical approach, the study found a statistically significant relationship between the efficiency of online ordering services, the availability of these e-ordering services, the level of privacy they provide, their ability to fulfill their obligations towards customers, and the e-loyalty of restaurant customers.

the study recommends continuing to develop food ordering services through online platforms, which contributes to more satisfaction and e-loyalty for customers.