دور التوجه الاستراتيجي في تحقيق الميزة التنافسية: دراسة حالة مصنع سعيد للمواد الغذائية الخرطوم السودان

Abstract EN

This study aims to know the role of strategic guidance of the following types orientation towards : (customers, competitors, technology) in achieving competitive advantage, The methodology of this study is based on the descriptive analytical method, One of the most important results of this study : There is a direct coordination between the strategic direction and the competitive advantage in the Saeed Food Factory, there is an impact of the dimensions of strategic direction on the variable (competitive advantage), the factory meets the demands and desires of customers now and in the future, in addition to answering their inquiries.

The study recommends that the factory pay more attention to the needs and desires of current and future customers, creating electronic platforms to facilitate communication between customers and the factory in answering their inquiries, inventing modern mechanisms that contribute to studying the conditions of competitors, follow up on services and products in order to achieve excellence, follow the modern technological method and train employees on it.