نظرية مارشال ماكلوهان للاتصال-نظرية الحتمية التكنولوجية

Abstract EN

Through this article, we try to approach MCLUHAN Marshall theory of the communicative process, called the technological determinism theory.

through it, we show how the world, thanks to the social mass media has become a global village, where all physical geographical boundaries fall.

MCLUHAN Marshall explains his central thesis of his media theory, represented in the complementary relationship between the medium and the message, as he sees that it's not possible to separate between the message included in the medium.

he also sees that the means of communication used in social communication are divided into two parts, cold and other hot.

the first means of those media that require from the receiver of the information a positive effort to participate and coexist interact with it, in order to understand the content of the media message sent, such as visual means of communication, while the second ready- made media, that does not need from the receiver , whether a viewer or a listener, to make any effort participation or coexistence in receiving the media message, and assimilating it like the press, for it is ready and specific dimensions and it's meaning is clear.