الإعلام السياحي ودوره الإستراتيجي في تحقيق التنمية السياحية

Abstract EN

This research paper combines at least three scientific disciplines : tourism science, economics and information and communication sciences, it aims to identify an important type of specialized information, which is touristic information, and its strategic role in stimulating the tourism movement in particular, and in achieving economic development in general, starting with introducing the tourist to the touristic destinations that he was unware of before, and drawing his attention to it, and stirring his desire to visit and enjoy it, then informing him of the accurate news and information about the touristic sevices available there, and the cultural, archaelogic, natural and heritage peculiarities that distinguish it from other competitive touristic destinations, and ending with the creation of a good mental image of the promoted touristic sites, which must be identical to reality, and which establishes a good impression and impact after visiting it ; regardless of the type of media used to achieve the goal of touristic attraction, whether it is newspapers, magazines, audiovisual media or new information and communication technologies, especially social media, the ultimate purpose of all this is to achieve sustainable touristic development, which satisfies tourists and residents alike.