علاقة ارتباط سلسلة التجهيز الرقمي في تنفيذ استراتيجية إدارة التجزئة

Abstract EN

Purpose: he current study aims at a correlation of the digital supply chain and its relationship to the implementation of the retail management strategy, by surveying the population sample of the owners or owners of retail and wholesale stores in Najaf.

method/methodology: the current study targeted a comprehensive inventory method on the study population represented by retail and wholesale stores, as (95) questionnaires were distributed and after sorting and checking the data, it was found that the valid questionnaires for analysis are (85) questionnaires out of (95) retrieved questionnaires, and they were analyzed according to the method structural equation modeling / least squares method.

theoretical results: there is a knowledge gap about the interpretation of the relationship between the variables of the current study, represented by the independent variables, the digital supply chain, and the dependent variable, the implementation of the retail management strategy.

practical results: the study reached a set of results, the most important of which is the existence of an influence and correlation relationship between the digital supply chain and the implementation of the retail management strategy, and it reinforced the entrepreneurial behavior as an interactive variable for the relationship between the digital supply chain and the implementation of the retail management strategy.

authenticity/value: the study came to fill the knowledge gap represented by the scarcity of Arab or foreign studies to the knowledge of the researcher, who dealt with the relationship between the variables of the current study in one hypothetical model.