أثر التسويق المستدام في تعزيز التسويق الريادي: دراسة حالة كوندور للأجهزة الكهرومنزلية

Abstract EN

This research focusses on the impact of sustainable marketing on enhancing entrepreneurial marketing.

two variables of the research are represented by the independent variable, which is sustainable marketing with dimensions characterized by the environmental, social, and economic.

as for dependent variable, it represents entrepreneurial marketing with its dimensions represented in innovation, focusing on customer, proactiveness and seizing opportunities.

condor electroménager was chosen as a field for research, where a questionnaire was distributed to the organization’s executives (50 questionnaires).

the research employed a descriptive and analytical methodology, with statistical techniques utilized to examine the hypotheses through SPSS 23 software.

the findings indicated a favorable ethical connection and influence between the two study variables, and no statistically notable distinctions were observed in the attitudes of the participants within the study sample.