انعكاسات متابعة مؤثري تيك توك على الهوية عند الشباب الجزائري

Abstract EN

The current study aims to reveal the dimensions of Algerian youth following Tik Tok influencers on their identity, by asking a question: how do Tik Tok influencers affect identity among Algerian youth? qualitative analysis was relied upon using the ethnographic method, by taking 10 samples of the most followed Tik Tok influencers among Algerian youth through interviews with a sample of 15 Algerian youth.

the study found that the influence of influencers appears in a change in values and behaviors, and some new personal traits that young people acquire that oppose cultural, group, and national identity.