آليات حماية المؤسسات الاقتصادية والمستهلك من مخاطر المنتجات المقلدة في البيئة الرقمية

Abstract EN

E-commerce has greatly improved the way consumers buy goods, giving them more choice and convenience, but some ill-intentioned parties can exploit online or e-commerce markets through various methods and platforms that allow these sellers to offer counterfeit goods that The marketing of counterfeit goods can threaten public health, safety, and national security, as well as cause economic harm to legitimate businesses and their workers, as counterfeit products are used by criminals to profit unfairly from a brand.

legitimate business activity, which is detrimental to the company's reputation and value.

In many cases, consumers may not be aware that they have purchased a counterfeit product.

As of 2019, international trade in counterfeit goods amounted to nearly half a trillion dollars, or 2.5 percent of global trade.

To protect both consumers and rights holders, policymakers worked with the private sector to identify best practices to combat the sale of counterfeit goods.