تأثير جائحة كورونا في الكشف عن المسؤولية الاجتماعية للشركات

Abstract EN

In this article, we provide a preliminary examination of how the Corona pandemic is affecting the development of CSR and marketing.

We argue that the COVID-19 pandemic provides a great opportunity for companies to shift towards more authentic CSR and contribute to addressing pressing global social and environmental challenges.

We also discuss some potential directions for how ethical consumer decision-making may be changing due to the pandemic.

In our discussion of marketing, we outline how we think marketing is affected by this pandemic and how we think this will change, not only in the context of marketing but also how organizations approach strategic marketing efforts.